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Made in Pakistan / Vol. 01

SLAY

The clothes we grew up in, cut the way we live now. Made in Karachi. Worn wherever you're going.

Shop Vol. 01
Why we exist

“My grandfather cut fabric three streets from where we shot this collection. We didn’t move the craft. We moved the cut.” From the founder’s notebook — Karachi, March 2026

KurtasShop
Shalwar KameezShop
The Drop

Vol. 01

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The Hand / Karachi
40Hours of zardozi handwork per embroidered piece

Our zardozi comes out of one room in Karachi. Ustad Rafiq runs the frame; his son does the plackets. He learned the stitch on wedding sherwanis, then we handed him a kurta with a zip and asked him to argue with us about it.

The World of SLAY
From the atelier archive
A note from the founder

We didn’t start SLAY to explain our clothes to America. We started it because the best-cut garments we’d ever worn were being sold as costume, and the worst were being sold as luxury.

So we kept the bench in Karachi, moved the fit forward thirty years, and put our map on the label instead of a story that isn’t ours. If you know, you know. If you don’t — you’re about to.

S.Founder — between Karachi and New York

Lookbook / 01

Drag →
Look 1, indigo raw silk
Karachi, 5:40 pm
Zardozi detail, maroon
The bench, hour 31 of 40
Look 2, sapphire
Sapphire, first fitting
Emerald embroidery detail
Gold on emerald, before pressing
Campaign
The crew, last day of the shoot
Paisley courtwork detail
Paisley, from the sample book
Hand finishing
Finishing, by hand, always
Campaign Vol. 01

The New
Eastern

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